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Role Description

This role focuses on developing, executing, and optimizing digital marketing strategies that drive participant growth and engagement. The Digital Marketing Producer will manage multi-channel campaigns across search, display, video, and social media, while leveraging marketing automation to generate leads and enhance conversion.

• Develop and implement digital marketing strategies aligned with business goals, collaborating with stakeholders and the marketing team.
• Plan, produce, and optimize campaigns across search, display, video, social media, and marketing automation channels to drive participant growth.
• Monitor performance of digital campaigns, analyze results, and provide actionable reporting to support strategic decision-making.
• Manage relationships with external digital marketing vendors and agencies to ensure high-quality campaign execution.
• Collaborate with marketing automation and web teams to optimize lead scoring, content strategy, and user engagement across digital platforms.
• Support the creation and curation of digital content, including blogs, social media, web, and user-generated materials.
• Contribute to ongoing process improvements and best practices to enhance efficiency and campaign effectiveness.

Qualifications

• Bachelor’s degree or international equivalent in marketing, communications, or related field.
• 2–4 years of experience in digital marketing, PPC, or related field.
• Proficiency in Google Ads, Bing Ads, Meta Ads Manager, TikTok, Marketo or equivalent, and social media advertising platforms.
• Experience with marketing analytics and reporting, including Google Analytics, CRM platforms (Salesforce), and visualization tools (DOMO, Power BI) preferred.
• Strong organizational, communication, and interpersonal skills, with the ability to manage multiple priorities and projects.
• Creative, collaborative, detail-oriented, and flexible with a high-energy approach to work.
• Understanding of SEO/SEM principles and familiarity with Adobe Creative Cloud applications preferred.
• Ability to work effectively in a mission-driven, international, and fast-paced environment.

Benefits

• Competitive health, dental, and vision insurance coverage.
• 403(b) retirement plan with employer contribution.
• Paid time off, including holidays, vacation, and parental leave.
• Flexible working hours and remote work opportunities.
• Professional development and tuition reimbursement programs.
• Employee wellness and assistance programs.
• Discounts on study abroad and related programs.
• Voluntary benefits including pet insurance, identity theft protection, and critical illness coverage.