• Develop and own the demand generation strategy across paid search, paid social, and event channels and show a clear through line to pipeline and revenue targets. • Build quarterly campaign plans with your team, aligning on goals, timelines, and resource allocation before execution begins. • Partner with the outbound GTM function to ensure marketing-sourced leads are well-qualified and properly handed off. • Review campaigns, copy, targeting strategies, and performance reports before they go live or get socialized upward. • Own the reporting layer for the demand generation function — tracking MQLs, CPL, pipeline sourced, and conversion rates at every stage of the funnel. • Build and maintain dashboards that give marketing leadership clear visibility into what's working, what isn't, and where budget should shift. • Work closely with content, product marketing, and sales to ensure demand generation programs are well-supported and tightly integrated. • Collaborate with RevOps to ensure proper lead routing, attribution tracking, and CRM hygiene across all inbound channels. • Be a credible, data-backed voice in budget conversations, advocating for investments with clear rationale.