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Role Description

This role involves leading social strategy and execution for a major gaming marketplace initiative, ensuring alignment with the broader gaming brand voice, overall social strategy, and key business objectives.

• Partner closely with Marketplace, Product Marketing, and Integrated Marketing teams to understand priorities, timelines, and success metrics.
• Translate priorities into clear, effective social approaches and content plans.
• Act as the strategic bridge between business goals and creative execution.
• Develop briefs and recommendations that empower creative teams to deliver culturally relevant, high-performing content.

Responsibilities

• Lead social media strategy and execution for gaming marketplace initiatives.
• Ensure alignment with overall brand voice, social strategy, and business objectives.
• Partner cross-functionally to translate priorities and campaign goals into actionable social plans.
• Develop strategic briefs and content recommendations for creative teams.
• Manage day-to-day social operations, including content planning and community engagement.
• Identify and activate timely cultural trends and platform innovations.
• Create and elevate content at scale, highlighting creators and community moments.
• Track, analyze, and report on social performance metrics.

Qualifications

• Minimum 5 years of experience within a major game publisher or the gaming industry.
• 3–5 years of experience in social media strategy, planning, goal setting, and execution.
• 3–5 years of strong analytical experience with the ability to translate insights into actionable recommendations.
• Proven experience managing high-volume social media channels.
• Demonstrated ability to balance creative thinking with data-driven decision-making.
• Strong copywriting skills with the ability to adapt tone of voice across platforms.
• Proficiency in Microsoft Office 365 and native social media analytics tools.

Preferred Qualifications

• Experience working on large-scale gaming marketplace or live-service initiatives.
• Deep understanding of social media trends, platform behaviors, and creator ecosystems.
• Experience with social management and analytics tools such as Sprinklr.
• Ability to influence cross-functional stakeholders without direct authority.
• Strong storytelling skills with the ability to present performance insights clearly.
• Excellent project management skills in fast-paced, deadline-driven environments.
• Creative portfolio or examples of previous social strategy work.

Compensation Information

At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market.

For candidates based in Washington State, the anticipated salary range is $81,000 to $87,000 annually. Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity.

Equal Opportunity Employer

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.

If you need assistance or a reasonable accommodation to complete the application process, please reach out to: recruiting@bpcs.com

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account
• 401k program
• Competitive PTO offerings
• Parental Leave
• Opportunities for professional growth and development

Location

Remote