• Serve as the primary point of contact and working in close contract with both managers and individual contributors within the Sales and Customer Success organizations to streamline lead-to-revenue workflows and champion data hygiene and data integrity efforts • Analyze sales pipeline trends, conversion rates, and revenue performance metrics to identify opportunities and risks • Own and enhance GTM reporting dashboards using tools like Salesforce and the tvScientific technology stack • Lead cross-functional initiatives with Sales, Marketing, and Customer Success to optimize revenue processes across the entire customer journey and drive greater business alignment • Support revenue forecasting and capacity planning in partnership with Finance and Sales Leadership • Assist in tool evaluation, implementation, and integration (e.g., CRM, MAP, BI platforms)