• Lead two Ads Manager teams (Ads Enrichment and Ads Activation) comprising 15 engineers to deliver high-quality advertiser experiences across campaign management, optimization, reporting, onboarding, and brand presence. • Own strategy, roadmap, and execution for a broad portfolio of web-based products, balancing long-term bets with near-term impact and iterative delivery. • Partner with Product, Design, and sister engineering teams (e.g., Ads Data Pipelines, Ads Quality, Ads Formats) to align priorities across multiple ads pillars and ship cohesive end-to-end solutions. • Drive engineering excellence across code quality, testing, CI/CD, observability, and reliability; establish and meet SLAs and operational KPIs for advertiser-facing systems. • Recruit, develop, and retain top talent; set clear expectations, provide coaching and feedback, and build an inclusive, engaged team culture. • Collaborate with analytics and data engineering to ensure accurate, timely, and privacy-conscious reporting and measurement for advertisers. • Ensure compliance with security, privacy, and data governance standards while building scalable APIs and services that integrate with Instacart’s broader Ads ecosystem. • Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership, making data-informed decisions that drive outcomes for advertisers and Instacart.