• Develop a deep understanding of the buyer persona and pain points • Work with Product Marketing teams to develop engaging campaign messaging across all global orchestrated campaigns • Be a player/coach to our team of writers and content producers to develop high-impact and compelling content assets • Engage customers, industry leaders and partners directly and work closely with them to create appealing content and assets tailored to trends and issues they care about • Develop and lead an Editorial Board and Marketing team-wide editorial strategy • Understand business and orchestrated campaign goals and work with cross-functional teams to create a plan to achieve those • Heavily contribute to quarterly campaign planning and reporting • Heavily contribute to annual marketing strategy with an eye on the vision and MBOs • Work with Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap • Develop quarterly global campaign plan • Work with cross-functional marketing, product, and field teams to execute campaign tactics • Lead programs and initiatives that involve participation from multiple campaigns • Share best practices with campaign marketing counterparts and the greater Marketing org • Consistently look for opportunities to improve campaign processes or cross-functional collaboration • Offer new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals • Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans • Build repeatable tactic toolkits for optimal performance of campaign tactics and messaging • Drive operational rigor by building scalable processes, toolkits, and workflows that improve collaboration, increase efficiency, and support global program growth • Strong analytical skills to test, track and report out results and present them confidently • Offer suggestions for new ways to inspect results and measure performance of campaigns • Directly contribute to Quarterly Business Reviews with insights and suggestions for improvement • Lead, mentor and grow a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence • Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities