• Develop a deep understanding of the buyer persona and pain points • Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging. • Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those • Heavily contributes to quarterly campaign planning and reporting • Heavily contributes to annual marketing strategy with an eye on the vision and MBOs • Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap. • Develops quarterly campaign plan • Work with cross functional teams to execute campaign tactics • Lead programs and initiatives that involve participation from multiple campaigns • Shares best practices with campaign marketing counterparts and the greater Marketing org • Consistently looks for opportunities to improve campaign processes or cross functional collaboration • Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals • Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans. • Build repeatable tactic toolkits for optimal performance • Strong analytical skills to test, track and report out results and present them confidently • Offers suggestions for new ways to inspect result and measure performance of campaigns • Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement