• Own the strategy and day‑to‑day management of LinkedIn, Facebook, Instagram, Performance Max, and YouTube. • Partner with the marketing and creative teams to repurpose content to build brand awareness and thought leadership. • Collaborate with internal stakeholders on a shared social media calendar, and post scheduling, to ensure consistent, timely posting and alignment with recruiting, growth and brand objectives. • Support executive thought leadership on LinkedIn. • Collaborate with the marketing team to brainstorm social and web strategies for multi‑channel digital marketing campaigns. • Develop and launch integrated campaigns across paid search, paid social, programmatic display, and retargeting. • Serve as the day-to-day contact with our external web vendor for website services and SEO. • Manage, build, edit and maintain webpages using our CMS WordPress. • Monitor and report on campaign performance, channel ROI, budget utilization, traffic trends, and tool effectiveness.