• Develop and execute a strategic territory growth plan focused on expanding Benchmark’s GPS and machine control market share • Identify, target, and penetrate new contractor accounts through jobsite visits, cold outreach, industry events, and networking • Research local construction activity, bidding pipelines, and growth trends to prioritize high-value opportunities • Establish Benchmark as the preferred technology partner within assigned territory • Drive full-cycle sales from prospecting and needs analysis through product demonstration, proposal development, negotiation, and close • Conduct on-site equipment and software demonstrations showcasing productivity improvements, precision gains, and ROI • Build relationships with owners, project managers, estimators, superintendents, and operators • Consistently develop and maintain a robust, qualified pipeline of new opportunities • Own and exceed monthly, quarterly, and annual revenue and gross profit targets • Maintain accurate forecasting and pipeline reporting within CRM systems • Analyze territory performance and adjust prospecting strategies to maximize growth and profitability • Develop deep knowledge of GNSS systems, machine control solutions, layout technology, and related construction equipment • Translate technical specifications into clear business value, including reduced rework, improved efficiency, and increased jobsite profitability • Stay informed on competitive offerings, pricing strategies, and emerging construction technology trends.