• Engage with the local commercial real estate community, meeting with brokers, designers, and other influencers in the office furniture purchase decision • Map the local commercial real estate ecosystem and track progress vs. goals in HubSpot (e.g. number of brokers engaged within target brokerages) • Run daily outreach across multiple channels (ie phone, email, LinkedIn, direct mail etc) • Activate a quarterly field calendar (breakfasts, events, showroom tours etc) • Leverage our Manhattan showroom for client tours • Co-create broker & A&D kits (one-pagers, case studies) to drive referrals • Launch and optimize a broker referral program (tiers, talk tracks, incentives, deal registration process) • Run monthly market pipeline reviews, identifying opportunity areas, risks and action plans • Co-create thought leadership activities that drive attendance and build relationships