Senior Manager, Content Marketing
Location
United States
Posted
19 hours ago
Salary
Not specified
No structured requirement data.
Job Description
Summary:
The Senior Manager, Content Marketing leads the development and execution of integrated content strategies that increase visibility, engagement, and conversion across all owned, earned, and paid channels. This role balances high-level strategic planning with hands-on leadership, ensuring consistent brand storytelling, strong performance metrics, and scalable processes across the 4over family of brands. The Senior Manager, Content Marketing will serve as the central driver of content alignment across campaigns, product launches, promotions, events, and brand initiatives, while mentoring contributors and establishing best practices that elevate content quality and impact.
Schedule: Monday-Friday, eight or more hours per day, five days per week based on business needs. Primary schedule will be 8:00 AM – 5:00 PM, or similar. This is remote position.
Salary Range: $115,000 - $130,000 annually.
Compensation commensurate with experience.
At this time, we are not engaging with agencies or third-party recruiters. Thank you for your understanding.
Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The listed requirements are representative of knowledge, skillset, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Specific duties may vary to meet the needs of the company. Include the following:
Content Strategy & Leadership
• Own and evolve the overarching content marketing strategy aligned with company growth objectives, brand positioning, and customer needs.
• Translate business goals into clear, actionable content plans and creative briefs.
• Lead content planning across the full marketing funnel (awareness, consideration, conversion, retention).
• Act as a subject-matter leader for content marketing best practices across the organization.
Campaigns, Channels & Execution
• Lead integrated content campaigns supporting product launches, promotions, events, and brand initiatives across digital, print, email, social, and web.
• Oversee the creation of high-impact content including web copy, blogs, case studies, email campaigns, press releases, digital ads, video scripts, social content, and sales/marketing collateral.
• Partner with designers, digital marketers, and channel owners to ensure content is optimized for performance and audience engagement.
• Guide SEO-driven content development and ensure best practices are embedded across web and editorial content.
Editorial Planning & Governance
• Develop and manage a comprehensive editorial and communications calendar across brands and channels.
• Establish content workflows, standards, and review processes to ensure consistency, efficiency, and brand alignment.
• Ensure consistent application of brand voice, messaging frameworks, and visual identity across all content.
Email & Lifecycle Marketing
• Lead content strategy for email marketing programs, including promotional, lifecycle, and retention campaigns.
• Oversee list strategy, segmentation, and content optimization to drive engagement and conversions.
Website & Digital Content
• Oversee ongoing website content updates and optimization.
• Lead annual website content audits, making strategic recommendations to improve UX, SEO, and conversion performance
Measurement & Optimization
• Define success metrics for content initiatives and regularly report on performance, insights, and opportunities.
• Use data to refine messaging, formats, channels, and campaign approaches over time.
Cross-Brand & Internal Collaboration
• Support content and communications needs across the full family of brands as required.
• Partner with internal teams on internal communications initiatives, brand rollouts, and special events.
• Lead the creation and ongoing management of a centralized SharePoint hub for marketing and creative assets accessible to employees.
Market Intelligence & Professional Development
• Monitor market trends, customer behavior, and competitive activity to inform content strategy.
• Maintain expertise through industry research, networking, events, and professional development.
Additional:
• Up to 20% travel may be required.
• Attend all department/company meetings.
• Other duties as assigned.
For an extensive list of responsibilities, duties and physical demands/work environment please refer to the attached Job Description.
EDUCATION, LICENSES, CERTIFICATIONS, EXPERIENCES:
• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, or related field.
• 7+ years of progressive experience in content marketing, communications, or integrated marketing, with demonstrated leadership responsibility.
• Proven experience developing and executing content strategies for both B2B and B2C audiences.
• Exceptional writing, editing, and storytelling skills with strong attention to detail and deadlines.
CRITICAL KNOWLEDGE, SKILLS, AND ABILITIES REQUIREMENTS:
• Self-Motivation & Accountability: Ability to stay focused on tasks, meet deadlines, and produce high quality work with minimal supervision. Holding oneself accountable for managing workloads, handling responsibilities, and maintaining professional standards.
• Critical Thinking & Decision Making: Ability to balance strategic vision with hands-on creative execution. Exceptional leadership, communication, and project management skills.
• Technology Proficiency: Deep experience with digital, content, and lifecycle marketing, including SEO best practices. Hands-on experience with tools such as HubSpot, Jira, Microsoft Office, Sprout Social; familiarity with Adobe Creative Suite and project management platforms is a plus.
• Communication Skills: Ability to read and understand corporate policies, job-related documents, and written/verbal instructions in English to ensure effective and compliant job performance.
• Time Management: Ability to meet deadlines consistently without direct supervision.
• Project Management: Strong project management skills with the ability to lead multiple initiatives simultaneously.
• Collaboration and Teamwork: Collaborative leader who can influence cross-functional teams and work independently in a fast-paced environment.
PHYSICAL DEMANDS:
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The job may require constant hours sitting at a desk or workstation.
- Extended screen time.
- Typing on a keyboard or using a mouse for extended periods.
- Occasional travel may be required.
WORK ENVIRONMENT:
The work environment described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• This is a remote position, proper ergonomic setup and posture management are necessary.
• Remote employees should create a comfortable working environment that allows for focus and minimizes distractions, including managing room temperature, lighting, and noise levels.
• Remote work may reduce daily physical movement. It is important to integrate regular breaks, stretching, or exercise routines to maintain physical well-being.
4over LLC Company History:
4over LLC was founded in February of 2001. What started off as creating business cards and web page designs by a husband and wife, quickly flourished. Since the company was founded, we are now a private equity owned company growing and expanding across many states. Through our 4over Core Attributes, we are committed to meeting and exceeding customer expectations, cultivating and nurturing our relationships, providing excellence and caring for others.
Health and Life Insurance:
- Medical, Dental, Vision, Life/AD&D Insurance, Disability, and Flexible Spending Accounts (FSAs) for Health Care and Dependent Care
- 4over pays 100% of the employee’s premium for his/her Basic Life/AD&D Insurance in the amount of 1x the employee's annual salary, up to $500,000
- Coverage will be effective on the 1st of the month following 1 month of continuous regular full-time employment
401(k) Retirement Plan
- New employees are eligible to enroll the first of the month, following 1 month of employment
- Semi-annual open enrollment (January 1st and July 1st)
- Discretionary employer match; typically, 50% of employee deferrals up to 6% of compensation
- Immediate Vesting
Holidays and PTO
- 9 Paid Holidays
- Accumulating PTO to be used after 90-days of continuous and active full-time service
4over is an Equal Opportunity employer. It provides equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, national origin, age, religion, disability, or any other legally protected status and takes affirmative action to recruit, employ, train, and promote qualified minorities, women, covered veterans, and individuals with disabilities.
