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Role Description

The Wikimedia Foundation (WMF) seeks an experienced, collaborative Media Partnerships Lead to increase visibility and credibility for one of the world's most beloved brands: Wikipedia. Reporting to the Director of Brand, the successful candidate will join the Wikimedia Foundation Brand Studio, an in-house brand and creative service group within the Communications Department.

You are responsible for:

• Brand & Media partnerships:
  • Build relationships within the media and publishing industries, cultivating champions of our work.
  • Find additional opportunities/platforms for us to share our key messages at scale within the media and among mission-aligned organizations.
  • Co-develop speaking opportunities and events with media companies and mission-aligned organizations (e.g. panels, discussions, thought leadership) to help boost the reach of our brand visibility and key messages.
• Social Media Partnerships:
  • Establish and maintain relationships with Social Media platform representatives to ensure Wikipedia branded publishing achieves the highest possible impact.
  • Work in tandem with the Wikimedia Foundation’s Social Media team to support their short and long term goals.
• Off-platform Brand Visibility:
  • Drive brand positioning and visibility goals in close collaboration with the Brand Studio’s Global Brand Manager and Brand Strategists.
  • Collaborate with staff from the Product + Technology Department and Global Advocacy team to support reader and content reuse goals.

Qualifications

• Minimum 8 years of relevant experience in Media Partnerships, with a strong understanding of core brand strategy frameworks (research, data analysis, brief writing, brand positioning).
• Experience working with brands that have community stakeholders, where decision-making is diffused across many parties and volunteers hold important roles in brand positioning and articulation.
• Experience working on global socio-technical platforms and brands in international markets.
• Proven record of working well across a wide range of disciplines from PR to Product, Design to Donor Relations.
• Good range of connections with partners who can help uplift our potential for mission aligned partnerships.
• Ready to educate and inform WMF staff, Wikipedia Volunteers and partners about media partnerships development.
• Mindful of the top-level goals and can develop and adapt plans to meet them.

Requirements

• A deep love for Wikipedia and the role it can play in our world today and into the future.
• Empathetic, human and compassionate.
• Attention to detail, good work ethic, high standards and high performing.
• Excellent organisational and time management skills.
• Sound judgement with proven ability to make objective, data-based decisions.
• Self-directed and motivated to learn and upskill with manager support.
• Good communication and persuasion skills.

Benefits

• Competitive, equitable salaries based on skills, experience, and location.
• Remote-first organization with staff members in 40+ countries.

Company Description

The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge.