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Role Description

We are seeking a strategic, research-driven Content Specialist, Content Marketing to join our team. This role is crucial in researching, planning, and producing content that earns high-quality backlinks, co-citations, and high-quality brand mentions from authoritative websites and publications.

• Research and plan content designed to engage target audiences and earn links, mentions, and co-citations from high-quality websites.
• Identify interesting topics, monitor trends, and analyze audience interests across education, test prep, and career licensure.
• Identify the publications, experts, institutions, and sources we want to be cited alongside; structure content with credible sourcing and “publisher-ready” references.
• Develop content angles that encourage brand/entity mentions and support link reclamation opportunities.
• Manage the content production pipeline, including sourcing SMEs and top-notch writers/reviewers, and ensuring deadlines and quality standards are met.
• Write and edit articles, reports, and outreach-friendly assets (e.g., stats pages, explainers, resource guides, comparisons).
• Partner with outreach specialists, prospectors, and other strategists to ensure a smooth pipeline from content creation to placements (links + mentions).
• Delve into data to develop unique, newsworthy perspectives that increase pickup by journalists, bloggers, and industry publishers.
• Research prospects to identify audiences/segments and generate content ideas that match publisher interests.
• Use AI to accelerate ideation, outlining, summarization, and QA, while maintaining editorial and factual standards.

Qualifications

• Minimum 3–5 years developing marketing content for link building (and/or digital PR-style link acquisition)
• Excellent written and spoken English language skills
• Prior work experience in a remote setting
• Deep familiarity with the US education system and media interests

Requirements

• Strong editorial judgment and attention to detail (accuracy, sourcing, clarity)
• Ability to balance speed and quality to meet deadlines without compromising standards
• SEO fluency, including content strategy for authority-building (topical relevance, intent, entities, and on-page best practices)
• Research strength: trend scanning, competitive analysis, prospect/publisher analysis, and source vetting
• Collaborative mindset and comfort working cross-functionally with outreach and production teams
• Analytical thinking: ability to find, interpret, and frame insights into compelling narratives
• Familiarity with AI tools and other tools such as Ahrefs, SEMrush, and Canva (or similar)

Benefits

• Inc. Best Place to Work
• Fortune Great Places to Work – Best Workplaces in the Bay Area
• Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
• San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work