• Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas. • Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas. • Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints. • Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities. • Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages. • Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness. • Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets. • Ensure content reflects industry-specific risks, regulations, and operating realities. • Incorporate market trends, customer insights, and competitive context into content planning. • Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities. • Partner with sales and customer teams to maximize event impact before, during, and after execution. • Assist in executing account-based marketing programs for priority accounts and industry segments. • Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback. • Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities.