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Role Description

Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.

• Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
• Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
• Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
• Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
• Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
• Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
• Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
• Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
• Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
• Lead the development of compelling video scripts that drive performance and meet compliance standards
• Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
• Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
• Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
• Own the budget and resource allocation for writing support while maximizing ROI
• Build systems, workflows, and training resources to improve creative operations and knowledge sharing

Qualifications

• 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
• High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube

Requirements

• 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework
• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits
• Performance-driven company, with future increases based on company and personal performance