• Own Social Strategy & Execution • Define SQUIRE’s social media strategy across: Instagram, TikTok, Facebook, X / Twitter, and YouTube (short-form and long-form, as appropriate) • Own content planning, calendars, posting cadence, and optimization • Stay on top of platform trends, formats, and algorithms • Create Engaging, High-Quality Content • You will create and publish a wide range of content, including: • Customer stories and spotlights • Product announcements and feature launches • Educational content and best practices • Industry facts, stats, and insights • Behind-the-scenes and culture content • Short-form video optimized for TikTok and Reels • Engage With Customers & Community • Actively monitor comments, DMs, and mentions • Respond to customer questions in a timely, on-brand way • Route inquiries to Sales, Support, or other internal teams as needed • Surface trends, feedback, and insights from social back to the broader team • Enable Employees & Customers to Participate • Make it easy for SQUIRE employees, Barbers, and Show Owners to participate in social content and amplification • Build simple systems and playbooks for: • Employee advocacy • Customer UGC and testimonials • Reposts, collabs, and creator partnerships • Measure & Improve • Track and report on performance across platforms • Optimize based on engagement, reach, and growth • Experiment with new formats, creators, and content types