• Own end-to-end planning and execution of regional field events including conferences, trade shows, regional roadshows, executive roundtables, and customer appreciation events • Lead event logistics including venue selection, vendor negotiation, budget management, staffing, shipping, AV/tech coordination, and on-site execution • Research and evaluate high-impact event and sponsorship opportunities aligned with Vanta's target accounts (ICP) and regional sales priorities • Develop event themes, messaging, and programming that resonate with security, compliance, and IT decision-makers • Serve as on-site event lead, ensuring flawless execution and serving as primary problem-solver • Partner closely with Sales and SDR leadership to align field marketing with pipeline goals and account-based strategies • Coordinate pre-event outreach campaigns to drive registrations and meetings with target accounts • Ensure seamless lead capture, routing, and follow-up processes for all events • Brief sales teams on event attendees, talking points, and follow-up priorities • Support post-event nurture campaigns in collaboration with Demand Generation • Manage sourcing, inventory, and distribution of swag, branded materials, and executive gifts for events and ABM programs • Ensure Vanta's booth presence and brand experience stands out at every activation • Coordinate shipping logistics for materials to events, vendors, and prospects • Build and maintain vendor relationships for swag, printing, and event production • Track and report on event KPIs including attendance, pipeline generated, conversion rates, and ROI • Analyze lead quality and work with Sales to refine targeting and messaging • Maintain event playbooks, vendor databases, and post-event retrospectives • Use data and insights to continuously improve field marketing performance and efficiency.