• Define and execute U.S. VCS strategy in alignment with global objectives. • Identify market trends and opportunities to expand VCS offerings. • Represent VCS in executive forums and contribute to long-term business planning. • Ensure adherence to HIPAA, FDA, and Data Privacy regulations for all VCS products and services. • Oversee quality assurance processes and risk management protocols. • Lead integration efforts with PMS/EMR providers and other technology partners. • Collaborate with R&D, supply chain, and commercial teams to deliver seamless solutions. • Build and mentor a high-performing VCS team. • Implement training and certification programs for technical sales and support staff. • Drive strategic account acquisition and retention. • Support sales teams with executive-level presentations and solution positioning. • Monitor KPIs and financial performance to ensure revenue and profitability targets are met. • Organize all approved Trade Show activities to ensure maximum impact and return on investment. • Follows safety standards and reports any safety concerns to leadership.