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Role Description

The Audience Data Quality & Readiness Lead sits within the Marketing Activation & Lifecycle Orchestration team. This person will own the standards, controls, and operating cadence that keep audiences usable, compliant, and consistently publishable across our MarTech/AdTech activation stack. Audience segments must maintain applicability across paid and unpaid channels with applicability for ABM and buying group marketing decisioning.

This role ensures audiences stay reliable end to end, including CDP audiences, pixel-based audiences, and segments sourced from off-platform providers. You will partner cross-functionally to translate identity, consent, suppression, event signals, and scoring outputs into activation-ready segments used across owned, earned, and paid channels for ABM and Buying Group Marketing.

• Define and champion the audience connectivity vision for buying group marketing.
• Maintain an enterprise audience library with standardized naming, metadata, ownership, refresh cadence, and change control.
• Build and govern model-based audiences (propensity, intent scoring, lookalike).
• Operationalize off-platform provider segments and pixel-based audiences into governed activation segments.
• Own identity resolution requirements within activation workflows.
• Define and enforce activation readiness standards for audience segments.
• Implement quality controls to catch broken pipelines, schema drift, destination mapping issues, and ID mismatches.
• Own and report SLAs for audience freshness, publishing success rate, match rates by endpoint, and incident remediation timelines.
• Run operational reviews, drive root-cause remediation, and reduce repeat incidents and manual fixes.
• Ensure consent and suppression requirements are consistently enforced across all segment sources.
• Implement AI-based monitoring to detect match-rate drops, segment anomalies, latency issues, and suppression or consent failures.

Qualifications

• 7+ years in ABM marketing, audience activation, CDP operations, MarTech/AdTech operations, or data operations.
• Demonstrated experience shaping audience strategy, not just executing it.

Requirements

• Adobe Experience Platform (AEP) and Adobe Real-Time CDP: destination publishing, segment operations, troubleshooting, governance.
• Paid Activation Platforms: direct experience across programmatic, search, and social.
• Pixel & Event-Based Segmentation: instrumentation dependencies and signal quality requirements.
• Off-Platform Segment Operationalization: intent, syndicated audiences, and onboarding feeds with quality validation.
• Identity Resolution: ID mapping, identity graphs, match rate drivers by endpoint.
• Consent & Suppression Enforcement: translating policy into executable, audit-ready activation workflows.
• SLA Design & Incident Response: operational monitoring, root-cause remediation across pipelines.

Benefits

• Base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits.
• Health plans, including flexible spending accounts.
• 401(k) Plan with company match.
• ESPP, matching donations, a flexible time away plan and family leave programs.