• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings • Meet the Marketing team to get a clear understanding of our products, target audiences, and value proposition • Meet with the Product, Business Operations and Revenue Operations teams to get a clear understanding of the wealth of data available to you • Build your knowledge of Niche’s Salesforce instance, as well as the data, reports, and resources that inform the marketing • Start building relationships and trust with key stakeholders on the Marketing, Product, Sales, Business Operations and Revenue Operations teams • Begin to develop a deep understanding of Niche’s various buying audiences by conducting research and gather insights about target personas, buyer needs, and the purchasing-decision process for the organization’s products • Partner closely with product team to gain a deep understanding of product vision and upcoming functionality • Develop a deep understanding of the market, our competitors, and our differentiators • Collaborate closely with the sales and brand strategy teams to ensure product narratives are resonating in the market, and create feedback loops to refine the narratives and positioning • Proactively review, identify, and flag trends and takeaways seen within our data, partner data, and industry data • Conduct win/loss interviews and ongoing analysis to determine customer product adoption • Develop new, compelling narratives for key data insights including Niche's Monthly Insights Report, Enrollment Funnel Analysis, and Niche Audience Insights Report • Provide key insights to the team to inform our roadmap, identify industry trends and pursue strategic partnerships that enhance our market positioning and expand our reach • Become an expert in Niche data and a champion of its use throughout the organization — internally and externally • Become a key stakeholder in the growth of the Niche brand