• Define and operationalize the Qualified Account (QA) framework, including scoring models and segment-based targets. • Architect and optimize full-funnel campaign systems across inbound, outbound, ABX, and field marketing. • Own measurable marketing pipeline contribution across segments. • Build and scale account-based programs (ABM/ABX) and signal-driven outbound strategies focused on enterprise pipeline generation. • Partner closely with Sales to align pre-booking strategy and opportunity acceleration. • Design lifecycle stages, conversion benchmarks, and stage progression models. • Drive measurable improvements in conversion rates and reduce sales cycle length through data-driven optimization. • Own HubSpot Enterprise architecture, automation workflows, routing logic, attribution modeling, and reporting dashboards. • Establish SLAs with Sales to ensure follow-up rigor and pipeline velocity. • Continuously reallocate spend based on ROI performance and funnel efficiency metrics. • Develop executive-level reporting that provides clarity on ROI, attribution, and marketing-influenced revenue. • Strengthen alignment with Sales leadership by building enablement infrastructure, systemizing RFP processes, and ensuring commercial asset alignment to revenue objectives.