• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, Apple Search Ads, etc. • Driving account strategy geared towards achieving or exceeding client efficiency and growth goals. • Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets. • Quantifying and prioritizing initiatives that will have the greatest impact on account performance. • Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs. • Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets. • Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates. • Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy. • Ensuring all account management efforts go through a QA process and are executed/delivered error-free. • Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc. • Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap. • Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.