• Own end-to-end analytics for growth marketing, partnering with Marketing, Finance, and external partners to understand user behavior, define target audiences, measure campaign performance, and forecast and allocate budgets • Translate ambiguous business questions into rigorous analyses and clear recommendations that improve individual campaign performance and optimize the overall marketing channel mix • Design, execute, and interpret experiments and quasi-experiments to enable causal inference and inform high-stakes marketing investment decisions • Partner closely with MarTech, Product Management, and Engineering to scope, build, and evaluate new capabilities—such as developing local market intelligence framework and improvements to customer LTV bidding systems—ensuring measurable performance gains • Develop deep domain expertise in growth marketing measurement, experimentation, customer segmentation, and targeting optimization, and apply that expertise to influence strategy and execution • Collaborate with cross-functional partners to build scalable analytical solutions, tools, and frameworks that unlock sustained growth • Raise the bar for Thumbtack’s data culture by designing, maintaining, and documenting high-quality, trusted data tables and metrics that enable self-serve decision-making across teams