• Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints. • Help evolve Solace’s experimentation culture by improving frameworks, documentation, and decision-making standards. • Manage a team of CRO specialists, providing direction on test priorities, coaching on experimentation rigor, and ensuring consistent output quality. • Own funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and ensuring learnings are shared across the team. • Collaborate cross-functionally with Product, Data, and Design to align experimentation with broader company goals. • Maintain a prioritized CRO backlog tied to business outcomes, not idea volume. • Partner closely with channel managers (Meta, Google Ads, etc.) to ensure message alignment across the entire funnel. • Translate experiment results into actionable insights and clear recommendations for stakeholders. • Keep the team current on CRO tools, tactics, and trends — and know when a new approach is worth testing vs. noise.