• develop, drive and ensure Nielsen’s global brand identity, recognition and market positioning • use customer insights and research to continuously refine positioning and messaging • identify and lead special brand projects that modernize brand efforts, and test new formats, channels, and engagement models • collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed • define success metrics across brand health and connect brand performance to business outcomes • lead functional team and key brand projects that are critical to Nielsen’s brand and business success and innovation pipeline • create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment