• Partner with country leadership to grow BetterHelp’s International business through innovative and data driven marketing strategies • Manage offline marketing channels, partnerships, and agency relationships to drive growth • Oversee a large marketing budget and the allocation of it across channels to ensure maximum return on investment • Develop playbooks for new market launches and ensure appropriate marketing resourcing to support BetterHelp’s continued global expansion • Analyze global market trends, customer behavior, and competitive landscapes to identify opportunities for growth. • Ensure optimal localization of marketing materials, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions. • Collaborate with cross-functional teams including product and operations to align international marketing strategies with overall business objectives. • Build and manage relationships with local partners, agencies, and media outlets to amplify brand presence. • Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements. • Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.