• Own and execute Dandy’s organic brand strategy across social media, PR, and community channels • Develop and run Dandy’s organic social presence, including content planning, content creation, publishing, and performance measurement. • Shape and protect Dandy’s brand reputation by monitoring conversations, responding thoughtfully, and escalating issues when needed. • Partner closely with Creative, Growth, Product Lifecycle Marketing, and People Ops to ensure brand alignment across initiatives. • Build early programs hands-on, then design scalable processes, playbooks, and frameworks to support long-term organic growth. • Identify opportunities to create content to tell stronger stories about Dandy’s technology, customers, people, and mission. • Lead the creation of original, in-the-field brand content – personally capturing and shaping moments from our labs, events, customers and internal teams, while building repeatable systems to scale brand storytelling. • Partner cross-functionally on high-visibility brand initiatives, including Dandy’s KOL program and podcast—shaping messaging, amplifying content across organic channels, and ensuring these programs meaningfully elevate brand perception • Track and report on brand health metrics, social performance, and PR impact, tying brand efforts back to business goals. • Manage our PR agency to drive earned media, thought leadership, and brand credibility.