• Identify target audiences and develop segmentation strategies based on attendee personas. • Create and implement audience acquisition campaigns to promote and drive event registration and attendance. • Collaborate with the cross-functional teams to map out tasks and set expectations for audience engagement. • Develop the campaign strategy and creation of promotional content across web, email, digital, and social. • Partner with the content team to develop clear value propositions and messaging that effectively communicate the benefits of our events. • Ensure all promotional materials align with brand standards by collaborating with internal creative teams. • Collaborate with Field Marketing, Sales, and Sales Enablement leads to equip internal teams with effective tools and information to drive event registration and attendance. • Develop sales tools, internal communication plans, and strategies to engage and activate sales to drive registration to events. • Lead post-event follow-up strategy and plan in partnership with Marketing Operations, SDR Teams, Campaigns, and Field Marketing. • Analyze event performance metrics, including MQLs (Marketing Qualified Leads), pipeline contributions, attendance rates, and engagement. • Collaborate with the analytics team to assess the effectiveness of event campaigns and identify areas for improvement. • Prepare and present reports on campaign outcomes to inform future event strategies and adjustments. • Provide cross-functional support for the broader Events Team portfolio, contributing to the success of various global event initiatives as needed.