• Support the execution and optimization of existing customer and remarketing retention marketing strategies through data analysis, reporting, measurement, and testing. • Collaborate across Marketing, Risk, Product, and Data Science teams to enhance retention strategies while ensuring compliance and data quality. • Analyze and optimize marketing campaigns across Email, SMS, Push, and Authenticated channels. • Conduct audits of marketing data for accuracy, compliance, and consistency with credit policy. • Develop, optimize, and maintain data and reporting solutions, including SQL tables, Power BI dashboards, and automated reporting views. • Perform deep-dive analysis on large datasets to uncover insights that improve targeting, messaging, and channel performance.