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Role Description

The Western Regional Sales Manager for the Natural/Specialty channel manages sales efforts for Primal Kitchen in the Western territory. The Western Regional Sales Manager is responsible for strategically managing the broker network of sales reps and working closely with the Director of Sales-West to implement key strategies and growth initiatives.

• Manage Natural/Specialty sales in the West.
• Key Account Management of Natural Grocers, New Seasons, PCC, Nugget, NW Grocers, Gelson’s, Raley’s and other Natural/Specialty key accounts and Independents in region.
• Deliver growth in Natural/Specialty channel by effectively managing broker network, distributors and developing key buyer relationships.
• Work to effectively fill distribution voids with new and existing accounts.
• Create and execute promotional plan for account base.
• Achieve assigned volume and profit goals.
• Work closely with marketing and shopper marketing team to support initiatives in your region.
• Present products and conduct category reviews to increase sales and establish new accounts by emphasizing the quality advantage of Primal Kitchen products versus the competition.
• Use Spins and Nielsen data effectively to create compelling sell in stories.
• Competent handling of all related administrative duties including new item paperwork, promotional paperwork, internal reporting and tools etc.
• Continual effort to develop and exploit new opportunities that are compatible with company goals.

Qualifications

• A self-starter with a minimum of 3+ years of sales experience utilizing brokers, direct key account and independent retailer management experience.
• Experience working for a fast-growing food company.
• Strong organizational, negotiating, quantitative and leadership skills.
• Demonstrated understanding of the dynamics of the packaged food business.
• Track record of entrepreneurial accomplishments, not risk averse.
• Drive and commitment with a high degree of flexibility.
• Ability to multi-task while remaining customer focused.
• Demonstrated ability to effectively use syndicated data to best sell in new items or manage current business.
• Ability to create effective retailer presentations to achieve specific goals.

Requirements

• Leadership
• Excellent communication skills
• Planning and organizing
• Situation analysis and decision making
• Initiative
• Technical Skills

Skills/Abilities

• Ability to analyze complex data and develop innovative recommendations and solutions.
• Excellent planning, organizing, and project management skills.
• Excellent verbal, written and presentation skills.
• Strong orientation for quality and results.
• Ability to interact effectively at all levels and across diverse cultures.
• Ability to be an effective team member and manage various projects.
• Ability to assist in facilitating progressive change.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future.
• Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for employees and their families.
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs.
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability.