The Role: Director, Business Development 

TH Experiential is seeking a Director of Business Development to serve as a senior, strategic leader responsible for growing the agency’s pipeline and revenue through existing relationships, warm opportunities, and well-structured new business pursuits. This is a senior position for someone who understands experiential deeply and knows how to close complex, high-value work profitably.

The Director of Business Development owns the health, structure, and performance of TH’s new business engine. This includes stewarding an existing warm book of business, leading RFPs and scoping conversations, guiding pricing and margin decisions, and building systems that make new business predictable and scalable. While outbound and door-opening activity remains important, this role is intentionally relationship-led and strategy-forward.

This leader will partner closely with executive leadership, Account, Production, and Creative teams to ensure opportunities are pursued thoughtfully, priced intelligently, and handed off cleanly. Over time, the Director will help design and shape the broader new business function—partnering with support to keep volume high while they focus on senior-level deal leadership.

Compensation includes a $140K base salary plus commission, with an on-target earnings (OTE) range of $200K–$250K in this base + commission structure.

About TH Experiential

TH Experiential is a creatively-led experiential agency built on craft, collaboration, and trusted client partnership. Since 2006, we’ve helped leading global brands create culturally resonant, meticulously produced experiences that blend storytelling, design, and real-world impact. We deliver work that shapes culture and creates moments to remember.

As experiential demand accelerates, TH is entering its next chapter of intentional growth. We’re evolving our leadership team and go-to-market approach to support a growing slate of integrated programs while protecting margins, clarity, and long-term client relationships. This role is a rare opportunity for a seasoned experiential business development leader to help define how TH grows—strategically and sustainably.

CORE RESPONSIBILITIES

Business Development Strategy & Opportunity Ownership

• Own and optimize a warm, existing book of business, including past clients, active conversations, referrals, and inbound opportunities.
• Lead senior-level conversations around RFPs, scoping, pricing, and margin, both internally and with clients.
  
• Drive opportunity strategy from first conversation through close, ensuring pursuits are well-qualified, thoughtfully positioned, and commercially sound.
• Understand and plan around experiential buying cycles, long lead times, and seasonal/tentpole moments.

RFP Leadership & Deal Structuring

• Serve as the primary owner of RFP responses and complex deal pursuits, partnering with Strategy, Creative, Production, and Account leaders.
• Guide pricing and scope decisions to balance competitiveness with profitability.
• Confidently articulate value, tradeoffs, and investment levels to clients.
• Capture learnings from wins and losses to continuously refine approach.

New Business Systems, Process & Forecasting

• Design and maintain structure around new business: playbooks, follow-up systems, task ownership, and forecasting.
• Own pipeline reporting -ensuring leadership has clear visibility into opportunities and risk.
• Improve consistency and discipline across how opportunities are tracked, prioritized, and advanced.

Relationship Development & Reactivation

• Proactively re-engage former clients and dormant relationships through thoughtful, timing-aware outreach.
• Identify and act on reactivation triggers (leadership changes, launches, agency reviews, tentpole moments).
• Build long-term relationships rooted in trust, credibility, and deep understanding of client needs.

Team Design & Support Structure

• Partner with leadership to design the broader new business team structure, including how hunters, associates, PMs, or SDR-style support are deployed.
• Work alongside freelance or junior support handling appointment setting, follow-up, CRM hygiene, and light deal support.
  
  

CORE QUALIFICATIONS

• 8–10+ years in business development or growth leadership within experiential, creative, or integrated agencies.
• Deep understanding of experiential buying cycles, long lead times, and seasonal/tentpole planning.
• Proven success leading complex RFPs, scoping, pricing, and margin discussions.
• Strong commercial instincts with comfort navigating nuanced, high-value deals.
• Experience owning and growing a warm book of business—not starting from zero.
• Ability to think strategically about pipeline design, forecasting, and systems.
• Collaborative, credible partner to Creative, Production, Account, and Leadership teams.
• Calm, confident communicator who can lead senior client conversations.
• Thrives in entrepreneurial environments where structure is being built, not inherited.
  
  

PERKS & BENEFITS

• Fully remote work environment, with a co-working stipend provided
• Wellness stipend to support physical and mental well-being
• High-growth opportunity with meaningful ownership and impact
• Comprehensive insurance and benefits, plus 401(k) with company match after one year of employment
  
  

---