• Own and evolve messaging and positioning for EdVisorly's core platform offerings • Translate product capabilities into compelling value propositions for institutional buyers • Support ICP refinement, persona development, and use-case validation through customer research and sales feedback • Create core marketing assets including website pages, newsletters, product one-pagers, overviews, FAQs, and explainer content • Ensure partner solutions are represented clearly and consistently in EdVisorly’s broader launches and marketing programs • Turn partner results into case studies, testimonials, and customer spotlights that demonstrate measurable impact • Build scalable enablement assets supporting acquisition, cross-sell, upsell, and renewal motions • Contribute to sales and customer success playbooks, battlecards, pitch decks, and objection-handling resources • Partner with Sales and Customer Success to accelerate deal velocity • Manage the content roadmap and prioritize deliverables that directly support pipeline retention and expansion goals • Support content strategy across partner newsletters, LinkedIn, nurture campaigns, and customer communications • Support integrated marketing efforts that drive engagement from prospect → partner → expansion • Track content performance and iterate based on results