We're looking for our first full-time Growth Lead at Gaia. This is a rare opportunity to build from scratch in a fast-growing, AI-native company that already has traction and real revenue. You would be coming in to build repeatable growth systems to help more patients access IVF and egg freezing affordably. You'll report directly to our Head of Product and partner closely with the C-suite. What you’ll do Build the growth engine — not run campaigns Architect AI-native acquisition Deploy autonomous agents for: programmatic SEO content partnership outreach automation (100+ payor/employer targets) dynamic creative personalization (not manual social ad management) Own the full funnel as a system Instrument every step: traffic → qualified lead → call → signed member Then create feedback loops that auto-optimize using: conversion data LTV cohort performance Verticalize growth by ICP Build parallel acquisition machines for our three core personas : distinct messaging distinct channels automated nurture journeys Turn product into growth Partner with Product to embed: referrals testimonials employer case studies self-serve checkout instant approvals Make data compound Create experimentation infrastructure where: every test feeds a central knowledge base AI synthesizes learnings across cohorts insights auto-deploy into future campaigns You are AI-first operator You’ve already replaced a meaningful portion of your workflow with Claude, ChatGPT, or similar. You don’t need to be a software engineer, but you must be comfortable building and deploying automations yourself (scripts, agents, no-code + code hybrids) Systems thinker You see growth as plumbing: build the pipes correctly once → results flow continuously. Metric-obsessed, member-centric You can quote CAC payback by channel and feel the weight of a member testimonial. Scrappy → scaled You’ve been: first or second growth hire built 0→1 channels, scaled 1 to many handed them off moved to the next unlock You don’t need a big team or budget to win.’ Bonus Scaled a high-ACV, high-consideration product (fintech, healthcare, insurance, education) Built outbound partnership machines Launched AI agents in production If you think this role is made for you, email rosa@gaia.family with 3 bullet points as to why and a link to what you're most proud of having built Why Gaia Real impact Help people builds their family True ownership You will: define growth strategy own full P&L build the team as we scale Market timing Demand for family building is accelerating: state mandates employer benefits expansion delayed parenthood We are the only player solving financing correctly. Compensation Base: $140K–$160K Equity: meaningful Bonus: tied to core growth KPIs CAC LTV member additions partnership revenue