The Principal Strategist – Invoice to Pay, Treasury & Working Capital is a senior, customer-facing finance expert who serves as a trusted advisor to executive finance leaders and a strategic force multiplier for Coupa’s go-to-market organization. Act as a peer-level advisor to CFOs, Controllers, Treasurers, Heads of Shared Services, and Finance Transformation leaders. Participate in executive discovery conversations to uncover financial, operational, and risk-related priorities tied to AP, payments, liquidity, and cash management. Shape and influence complex, finance-led buying decisions by connecting Coupa’s capabilities to measurable financial outcomes. Partner with Account Executives to identify high-propensity accounts and finance-led entry points that unlock new pipeline. Support territory and account planning by defining where Invoice to Pay, Treasury, and Working Capital narratives can drive differentiation and urgency. Actively engage in priority deals to accelerate velocity, improve win rates, and increase deal size through value-based positioning. Translate operational improvements into CFO-level KPIs, including cash flow, working capital efficiency, risk reduction, and cost-to-serve. Support the creation and validation of executive-ready business cases addressing: Invoice automation and cost-to-process reduction Payment accuracy, controls, and fraud mitigation Working capital optimization and liquidity improvement Governance, audit readiness, and compliance Challenge assumptions and guide customers toward fact-based, defensible investment decisions. Elevate finance domain fluency across Industry & Value Advisors, Solution Advisors, and Sales through: Best-practice frameworks and reference architectures Benchmarks, value assumptions, and financial models Deal playbooks and executive messaging Serve as a thought partner to internal teams, helping mature Coupa’s finance-led value motion globally.