USA TODAY Co. is looking for a Senior Marketing Strategist, Gaming & Subscriptions to own the end-to-end subscription growth model for PLAY—covering pricing and packaging, paywall and offer decisioning, registration to subscription conversion, onboarding, engagement/upsell, and churn mitigation. Partner tightly with the PLAY business unit to deliver profitable subscriber growth, higher ARPU, and durable retention through experimentation and AI-enabled lifecycle programs. Own the PLAY subscription growth model. Define the value proposition and pricing/packaging for PLAY in partnership with key leaders in Consumer and PLAY. Build and iterate the known-to-paid subscription funnel, creating journeys that drive habit and, ultimately, purchase intent. Operate a rigorous experimentation program. Stand up structured price/term tests for acquisition, stop-save, and winback. Maintain an always-on testing backlog (paywall friction, day passes vs. subscription constructs, landing pages, overlays, lifecycle) and publish read-outs; scale winners into playbooks. Launch and scale lifecycle programs. Design and optimize full lifecycle journeys for PLAY, including lead acquisition, nurture, onboarding, engagement, upsell, and winback journeys. Partner with Product to optimize PLAY checkout, stacked checkout experiences including PLAY, and PLAY account management experiences. Define targeting and suppression logic with the CDP for real-time, segment-level decisioning and experiences across web/app/email. Reduce churn and improve save rates. Deploy AI-assisted churn mitigation and dynamic stop save flows; align onsite intercepts with account management journeys and call center policies. Work within the PLAY–Consumer model, clarify strategy, approvals, and delivery calendars; communicate progress and performance.