• Lead configuration, optimization, and end-user support of Salesforce • Build, maintain, and troubleshoot complex Salesforce Flows • Manage custom objects, fields, validation rules, workflows, approval processes, and security settings • Optimize integrations across key sales tools (DocuSign, HubSpot, Outreach, ZoomInfo, etc.) • Own data integrity: imports, de-duping, cleanup, and governance • Establish change management best practices for testing, deployment, and documentation • Gather business requirements and translate them into scalable Salesforce solutions • Identify system inefficiencies and proactively implement improvements • Develop training and documentation to drive adoption