Develop and execute short and long term sales and marketing strategies to deliver the revenue and profit results in accordance with the overall business plan for the designated area within the Medical Systems Group. Delegate authority and responsibilities effectively to team of Sales and Marketing to develop, implement and maintain strategies to achieve business goals. Exercise proper guidance and controls to operating plan to optimize revenue and profit. Foster and promote effective customer relations across the healthcare spectrum. Provide leadership to motivate employees at all levels to achieve business goals and fulfill OCA Respiratory and MSG's mission statement.