• Develop and lead a comprehensive owned media strategy aligned to brand, merchandising, and revenue goals. • Own the customer contact strategy and lifecycle roadmap across email, SMS, push, and direct mail. • Establish channel-specific KPIs and performance benchmarks focused on customer acquisition, retention, reactivation, and LTV. • Partner cross-functionally with Merchandising, Creative, Digital, CRM, Loyalty, Analytics, and Store Operations to align messaging to business priorities. • Serve as the company’s subject matter expert in email marketing strategy and best practices. • Lead the development of compelling, on-brand messaging that drives engagement and conversion while maintaining a strong customer-first perspective. • Optimize subject lines, content strategy, personalization, frequency, and deliverability. • Oversee campaign calendars and ensure cohesive storytelling across channels. • Design and implement advanced segmentation frameworks leveraging behavioral, transactional, and demographic data. • Develop targeted lifecycle programs (welcome, post-purchase, replenishment, win-back, loyalty, high-value customers, etc.). • Drive personalization initiatives using dynamic content, predictive modeling, and customer insights. • Lead testing strategies including A/B and multivariate testing to improve open rates, CTR, conversion, and revenue per send. • Monitor channel performance and provide actionable insights to senior leadership. • Optimize contact cadence to balance revenue goals with customer experience. • Ensure compliance with data privacy and messaging regulations (CAN-SPAM, TCPA, GDPR as applicable). • Build, mentor, and lead a high-performing owned media team. • Oversee agency and technology partners to ensure strong execution and innovation. • Manage budget allocation across channels to maximize ROI.