• Supports the deployment and day-to-day execution of AI-enabled initiatives that improve prospective student engagement and enrollment outcomes. • Configures, maintains, and optimizes AI-powered tools across channels such as website chat, SMS, email, CRM workflows, and lead engagement platforms. • Translates business needs into clear AI use cases, workflows, and operational requirements in partnership with Marketing, Enrollment, IT, and Analytics. • Assists in building scalable AI-driven engagement journeys that increase speed-to-lead, personalization, and conversion performance. • Develops and maintains prompt frameworks, response libraries, and conversation flows aligned to NU brand voice, compliance standards, and student needs. • Supports the continuous improvement of knowledge base content used by AI bots and automated engagement tools to ensure accuracy and consistency. • Creates AI-assisted messaging templates and content variations for SMS, email, and chatbot experiences to improve engagement and relevance. • Partners with stakeholders to ensure AI outputs remain student-centered, inclusive, and aligned to NU’s mission and programs. • Supports UAT and QA for AI experiences, including validating responses, routing, escalation logic, personalization rules, and system behavior. • Monitors AI bot and workflow performance, identifies breakdowns or friction points, and recommends improvements based on user behavior and outcomes. • Assists with A/B testing and experimentation to optimize AI messaging, prompts, and channel performance. • Maintains documentation of changes, testing outcomes, and enhancements to support repeatability and operational consistency. • Partners with Marketing, Enrollment, IT, Student Services, Academics, UX, and Compliance to ensure AI solutions are aligned, secure, and scalable. • Supports responsible AI adoption by adhering to governance standards, privacy requirements, data policies, and institutional guardrails. • Coordinates with technical teams and vendors to resolve issues, manage enhancements, and maintain stable performance. • Helps drive internal adoption through enablement resources, process documentation, and light training support for teams using AI tools. • Partners with Enrollment, Marketing Ops, and Analytics to improve full-funnel conversion performance: inquiry-to-application, application-to-enrollment, enrollment-to-start. • Identifies drop-off points and barriers across the prospective student journey using AI insights, behavioral data, and funnel diagnostics, then recommend targeted improvements. • Supports execution and optimization of down-funnel engagement workflows across SMS, email, chat, retargeting, and advisor follow-up sequences to increase completion and yield. • Helps implement and refine intent-based lead scoring, routing, and prioritization to improve speed-to-lead and ensure high-intent prospects receive timely engagement. • Tracks and reports key conversion KPIs and performance trends, translating data into actionable recommendations that improve enrollment outcomes and advisor efficiency. • Supports A/B testing and continuous improvement efforts to optimize messaging, timing, channel mix, and handoff effectiveness.