BEGiN
BEGiN’s brands include codeSpark, HOMER, KidPass, Little Passports and Mommy Nearest.
Growth Marketing Manager – Web, Mobile
Location
Alabama + 18 moreAll locations: Alabama, California, Colorado, Connecticut, Florida, Idaho, Illinois, Montana, New York, North Carolina, Ohio, Oregon, Minnesota, Pennsylvania, Tennessee, Texas, Vermont, Virginia, Washington
Posted
10 days ago
Salary
$100K - $115K / year
Bachelor Degree4 yrs expEnglish
Job Description
• Lead acquisition strategy and performance marketing across both web and mobile ecosystems
• Own the full funnel growth engine, ensuring high-quality subscriber acquisition
• Develop and execute integrated acquisition strategies across web and app ecosystems
• Own performance marketing channels including: Meta, Google, TikTok, and others
• Structure and lead ongoing experimentation across creative concepts, audience targeting, and more
• Own KPIs across the acquisition funnel and partner with Product and Engineering teams
Job Requirements
- 4 - 6+ years of experience in performance marketing or user acquisition across web and or mobile
- Experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel
- Strong understanding of subscription economics, LTV modeling, and funnel optimization
- Experience managing multi million dollar budgets and optimizing toward CAC and ROAS targets
- Hands on experience with A B testing and experimentation frameworks
- Strong analytical skills and comfort working in Google Analytics, Looker or similar BI tools, and Excel or Sheets
- Familiarity with mobile attribution and privacy frameworks including AppsFlyer, SKAdNetwork, and ATT
Benefits
- Health insurance
- Flexible work arrangements
