• Partner closely with Commercial teams to identify, assess, and prioritize market growth opportunities that align with company goals. • Translate market insights and customer/partner feedback into product proposals that deliver measurable business value. • Define clear objectives, success metrics, and user outcomes for each initiative. • Act as the engaged architect for initiatives spanning external user experiences and internal systems. • Collaborate with Technology and Operations leads to refine project scope, estimate level of effort, and plan feasible delivery approaches. • Produce high-level requirements, identify dependencies and define acceptance criteria for approved projects to ensure Technology & Ops teams have complete context to take ownership of execution. • Continuously clarify scope and priorities with engineering and operational partners throughout build cycles and support go-live planning as needed. • Maintain transparent communication with stakeholders across Product, Technology, Operations, and Commercial organizations. • Create and present proposals, roadmaps, and impact assessments to senior leadership. • Surface trade-offs between business goals, technical constraints, and operational impact to inform prioritization decisions.