• Own and execute Orases’ branding, PR, and thought leadership strategy to strengthen market authority in custom software and AI development. • Secure consistent media features and PR mentions across relevant third-party and industry publications. • Identify, submit, and win industry awards and recognitions that validate Orases’ expertise and credibility. • Build and maintain relationships with media outlets, partners, and industry organizations to amplify brand visibility. • Produce regular thought leadership content that positions Orases leaders as trusted experts in AI, digital transformation, and custom software. • Develop and manage a comprehensive editorial calendar, ensuring a consistent flow of optimized content. • Write, design, publish, and optimize engaging content to support the marketing, sales, and brand strategy, enhancing online visibility and attracting organic traffic. • Develop and publish case studies that highlight client success stories, measurable outcomes, and business impact. • Disseminate and optimize content across digital channels to improve SEO and GEO visibility, ensuring assets are structured, distributed, and positioned for search engines, generative AI platforms, and discoverability. • Drive sustained growth and engagement across LinkedIn and other platforms through a consistent publishing cadence, engagement campaigns, and cross-promotion. • Grow LinkedIn followers and newsletter subscribers by sharing high-value insights, original content, and leadership perspectives. • Plan, create, and publish video content that educates, inspires, and showcases Orases’ team, process, and client results. • Support influencer, partner, and employee-advocacy initiatives to extend brand reach and authenticity. • Proactively manage Orases’ online reputation across platforms such as Clutch, Gartner Peer Insights, Google, Indeed, and Glassdoor. • Coordinate with internal and external teams to consistently generate client and employee reviews that support credibility, trust, and employer branding. • Ensure reviews are actively leveraged across marketing, sales, and recruiting channels. • Coordinate the design and production of trade show marketing materials, including flyers, loops, presentations, exhibitor portals, and promotional items. • Lead Orases events by serving as the central coordinator for RSVPs, vendor relationships, team member responsibilities, and post-event follow-up across in-office events, webinars, podcasts, and industry engagements. • Create and maintain marketing, sales, and leadership dashboards that surface key KPIs, performance trends, and actionable insights. • Grow and nurture the HubSpot newsletter audience through blogs, lead magnets, and strategic website CTAs. • Identify follow-up gaps across the sales funnel and design automated drip campaigns and workflows to improve engagement, consistency, and conversion. • Improve email engagement by optimizing content relevance, subject lines, send timing, and audience segmentation.