• Own and lead the global Manufacturing industry strategy, setting priorities across discrete and complex manufacturing. • Serve as a manufacturing thought leader, representing IFS globally at events, analyst engagements, and industry forums. • Craft and deliver executive level manufacturing value propositions, aligning to industry trends such as supply chain resilience, smart factories, service transformation, and asset optimization. • Engage in key Tier1 strategic opportunities, supporting early discovery, executive dialogue, differentiation, and narrative shaping. • Partner with Product and R&D to translate global manufacturing requirements into roadmap and portfolio direction. • Lead creation of manufacturing specific sales plays, GTM initiatives, and global enablement content. • Build strong relationships with manufacturing industry partners, associations, and influencers worldwide. • Ensure global consistency and coherence of manufacturing messaging, ICP definition, and competitive positioning across all IFS regions. • Provide market insight and strategic guidance for M&A and ecosystem development.