• Provides creative leadership across digital initiatives while remaining actively involved in day‑to‑day execution. • Leads by example through hands‑on concepting and delivery, supervises a team of designers, and partners closely with cross‑functional stakeholders to deliver high‑quality, on‑brand work across campaigns and channels. • Balances execution, team oversight, and developing people‑management responsibilities. • Lead and execute digital creative work on a day‑to‑day basis, contributing directly to concept development, design, and delivery across campaigns, web, social, and brand initiatives. • Supervise designers in daily work, providing direction, prioritization, and feedback to ensure quality, consistency, and on‑time delivery. • Set and guide creative storytelling across digital channels, ensuring ideas translate into clear, compelling, audience‑centered experiences. • Partner with marketing, content, and design leaders to deliver integrated, cross‑channel creative solutions. • Provide hands‑on creative leadership on high‑priority, complex, or high‑visibility initiatives. • Participate actively in creative reviews, offering clear, actionable critique and guidance. • Ensure consistency, quality, and brand integrity across all creative outputs. • Support the development of designers through coaching, feedback, and project‑based leadership. • Contribute to the evolution of creative processes, workflows, and ways of working to improve efficiency and quality. • Take on people‑management responsibilities with support and guidance, as part of ongoing role development.