• Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals. • Own strategy and execution to develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads. • Drive results and scale conversion-focused campaigns to meet our growth goals. • Conduct keyword research and competitive analysis to inform campaign strategies. • Develop and refine audience targeting to improve campaign performance. • Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI. • Leverage Salesforce to track, report, and ensure lead quality and attribution. • Implement and manage offline conversion tracking, connecting CRM and sales data to paid media platforms to improve optimization, lead quality, and attribution accuracy. • Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams. • Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance. • Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates. • Translate performance data into clear insights and identify new growth opportunities and recommendations for leadership. • Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.