• Define and test Ideal Customer Profiles (ICP), buyer personas, and priority use cases during prototype development • Participate in prototype feedback sessions to assess problem urgency, willingness to engage, and buying context • Identify early design partners and pilot candidates for new ventures • Conduct pricing and packaging experiments, including willingness-to-pay conversations and early offer structures • Validate revenue model assumptions and surface commercial friction before scale investment • Support pilots with early sales conversations, design partner agreements, and letters of intent or paid pilots • Observe actual buyer behavior and ensure pilots have real customers actively using the product • Synthesize GTM learnings into go/pivot/kill inputs for venture decisions and prepare standardized GTM inputs for business unit handoff • Document commercial insights and surface risks before scale investment