• Own LLM-first organic strategy and ensure visibility translates into pipeline • Lead creation and refresh of structured content optimized for AI/LLM extraction • Develop and execute a content roadmap that aligns with business goals • Translate SEO inputs into published content with clear funnel narratives and CTAs • Identify and manage content to close high-value BOFU content gaps • Use AI tools for drafting content and brainstorming • Enforce AI-first workflows to automate content planning, drafting, and approval • Partner cross-functionally with SEO, Product Marketing, and Creative teams