• Collaborate with leadership and cross functional stakeholders across the business to define, design and bring new software experiences to market. • Develop + own the strategy, roadmap and execution for new image capture devices that unlock compelling new use cases and software markets, across a portfolio of GoPro software products. • Routinely conduct product research and user testing to validate concepts, features, and designs early and often throughout the software development lifecycle, ensuring the quality, usability and authenticity of our products. • Write clear and concise product requirements that define the goals and key performance elements of each feature, and that are digestible by design, engineering and QA teams. • Define and execute technically complex but intuitive features that have measurable impact, both to the GoPro user experience and our subscription business. • Carry products + features from conception and design, through development, launch and iteration cycles. • Launch, learn, analyze data and iterate.