• Lead the AMER EBCS Adoption team, ensuring scalable, outcome-focused engagement with a specific focus on driving adoption of the Forma Industry Cloud • Design and execute regional adoption strategies that reflect the stage and growth profile of each product within Forma , from pilot to enterprise-ready • Align closely with stakeholders across Go to Market to advise and execute on unified go-to-market strategies for new and evolving Forma and Success Plan offerings • Drive consistency in onboarding, activation, and value delivery to position customers for renewal, expansion, and advocacy • Lead team in expanding maturity of developing Customer Success Plans , with a focus on excellence, repeatability, and alignment with customer outcomes • Evolve team structure, tools, and practices to support maturing solutions and shifting customer expectations • Serve as a regional advocate for customer needs and influence roadmaps, success offerings, and enablement plans for Forma • Embed a mindset of learning, iteration, and scale , ensuring the team can flex to meet both early adopters and mainstream users where they are