• Develop and execute lead generation strategies to identify and engage potential clients; • Create and maintain a consistent flow of high-quality leads to support the company’s growth; • Research and target potential customers through various channels, including online platforms, events, and partnerships; • Conduct outreach efforts to establish initial contact and gather contact information; • Assess and qualify leads to determine their fit for PayDo’s services; • Collaborate with the sales team to ensure that leads align with the company’s ideal customer profile; • Maintain accurate and up-to-date lead databases, ensuring data integrity and privacy compliance; • Use CRM tools and software to organize, track, and manage leads throughout the sales funnel; • Regularly analyze lead generation data to identify trends, optimize strategies, and improve conversion rates; • Provide insights and recommendations to refine lead generation efforts; • Work closely with the sales and marketing teams to align lead generation strategies with overall company goals; • Communicate effectively to ensure a seamless handover of qualified leads to the sales team; • Set and achieve lead generation targets and key performance indicators (KPIs); • Stay informed about industry best practices and emerging lead generation techniques; • Continuously adapt strategies to evolving market dynamics.